ISO 20671:2019 PDF
Brand evaluation — Principles and fundamentals
Title (English):
ISO 20671:2019
Brand evaluation — Principles and fundamentals
- Document status:
- Withdrawn
- Format:
- Electronic (PDF)
- Number of pages:
- 12
- Publication date:
- March 11, 2019
- Edition:
- ISO IS 20671 edition 1 version 1
- ICS:
- 03.140
Description (English):
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation.
Technical details
- Technical committee
- ISO/TC 289 - Brand evaluation
- SKU
- ISO 20671:2019
